Everything a Mica quiz does
Mica writes the quiz from your Shopify catalog, shows it to the shoppers you choose, saves their answers with their email and shows the revenue each answer brings in.
Mica writes the quiz from your catalog
Mica reads your products and collections, then writes the questions, the answers and the rules that match each answer to products you sell.
- A full quiz from one sentence
Type a goal and pick how many questions. Mica drafts the questions, answers, product rules, fallback products and every line of copy. Any product that is not in your catalog is dropped.
- 2 to 6 questions
- Single or multiple choice
- Fallback products
- Change it by typing
Ask for a change in the chat and Mica edits only that part. It can change questions, answers, rules, copy, the design, the layout and who sees the quiz.
- “ask about budget first”
- “use a serif font”
- “only on collection pages”
- Edit any word yourself
Rewrite questions and answers, add or remove them, and reorder the steps. Removing an answer cleans up the rules that used it.
- Product picks for every answer
Mica reads your products and picks the best ones for each combination of answers, with a one-line reason shown under each product. Picks always respect dealbreaker answers, and your product rules fill any gap.
- Branching
Send each answer to the next question, a later question, or past the remaining questions. Set it per answer, or ask Mica in the chat.
- “gift buyers skip the skin question”
- Templates
Start from a template and Mica generates the quiz for your store.
- Shop by category
- Shop by goal
- Gift finder
- Taste filter
- Preference split
- VIP early access
- Email + discount
- Translations
Mica translates the quiz, including buttons and messages, into the languages you pick. Shoppers see the language of the store page they are on. Preview each language and edit any line. After you change the quiz, Mica translates only the texts you changed.
- 19 languages
- Preview per language
- Edit screen by screen
Pick any screen of the quiz to edit its question, answers and image by hand, or ask Mica to change that screen in chat. The preview jumps to the screen you pick.
It looks like your store
Mica reads your storefront for its accent color, font and logo, and styles the quiz to match. Every setting stays editable.
- Match my store
One click reads your homepage and picks the closest theme, with your color, font and logo applied.
- 8 themes
Each theme sets colors, font, corners, buttons and motion together.
- Classic
- Minimal Mono
- Warm Sand
- Bold Contrast
- Editorial
- Midnight
- Playful
- Boutique
- Design controls
Colors for the accent, buttons, card, answers and text. Card and button corners from 0 to 48px. Heading size and weight.
- 11 fonts or your store’s font
- Solid, outline or soft buttons
- Fade, slide or scale entrance
- Progress bar or dots
- Soft or bold shadow
- Four layouts
A popup that becomes a bottom sheet on phones, a full-screen popup over the store, a story that fills the phone screen, or a quiz page of its own placed with a theme block.
- Popup
- Full-screen popup
- Story
- Quiz page
- Images
Add a background image or an image for each screen, placed at the bottom, left, right or as a cover. Uploads go to your Shopify Files. Mica finds the main subject of each new image and crops around it in every layout.
- Card position
Place the quiz card in any of 9 spots on desktop: a corner, an edge or the center. On phones, pick the bottom of the screen or the center.
- Popup
- Full-screen popup
- Quiz page
- AI image generationEpic plan
Describe an image, or ask for changes to the current one, and Mica saves the result to your Shopify Files.
Show it to the right shopper
Pick when the quiz opens and which visitors see it. Rules stack, and every plan includes them.
- Triggers
Open the quiz after a delay, at a scroll depth, when the cursor leaves the page on desktop, or when a shopper clicks a button or menu link that points to /#mica-quiz.
- Time delay
- Scroll depth
- Exit intent
- On click
- Exit intent on phones
Phones have no cursor, so pick the signal that counts as leaving.
- Back button
- Fast scroll up
- 20 seconds idle
- How often
Wait for a number of page views, set the days before it shows again, and turn it off on mobile.
- Audience targeting
Match all rules or any rule.
- Page path
- UTM source
- Referrer
- New or returning
- Pages viewed
- Visited a page
- Country
- Device
- Several quizzes
Run different quizzes for different pages and audiences. When two could open, the first trigger wins and priority breaks ties. Starter includes 3 live quizzes; Pro and up have no limit.
- New arrivals for returning shoppers
A shopper who took the quiz and comes back later sees up to 3 products you added since they answered, picked by their answers. Sold-out products are left out, and nothing shows when nothing new matches. Turn it on per quiz and edit the wording. Shoppers signed in to your store are recognized on any device.
- Up to 3 products
- Per quiz
Turn answers into leads
Ask for the email before or after the results, reward it with a discount code, and only subscribe shoppers who agree.
- Email capture
Show the email step before the results or after them. Mica checks the address and you edit every line on the screen.
- Add to cart and subscriptions
Each recommended product gets an Add to cart button. When a product has subscription options, shoppers pick one-time or a subscription, with the saving shown.
- Phone numbers and SMS consent
Add an optional phone field. A shopper who types a number gets a separate, unticked box to agree to marketing texts. Numbers with SMS consent go to Klaviyo, Omnisend, Brevo, new Shopify customers and your webhook.
- Marketing consent
The email step shows your consent text with an unticked checkbox. Only shoppers who tick it are subscribed.
- A discount code for each lead
Mica creates a single-use Shopify code for every shopper who leaves an email, or shows one shared code.
- Percent off
- Amount off
- Free shipping
- One per customer
- Expiry in days
- Offer banner
Put the offer at the top of the quiz as a bar, a large title or a pill.
- Shopify privacy settings
The quiz follows the shopper’s choices in Shopify’s customer privacy settings before it tracks visits or stores anything on their device.
Your leads, in your tools
Every answer is saved with the email, in Mica and in the tools you connect, and you can export all of it.
- Klaviyo
Connect your Klaviyo account once and pick a list. Each answer is saved on the shopper’s profile, and shoppers who consent are subscribed to the list.
- quiz_budget
- quiz_style
- Source: Mica quiz
- Klaviyo segments
Click once and Mica creates a Klaviyo segment for each answer to each question. Shoppers join the segments for their answers as they finish the quiz.
- Budget = Under $30
- Style = Bold
- Klaviyo follow-up email
Each shopper who finishes the quiz shows in Klaviyo as a Completed Mica quiz event, with their answers, matched products and discount code. Mica can create a flow on it that emails the shopper their matches one day later. The email starts as a draft, and nothing sends until you turn it on.
- Completed Mica quiz
- 1 day later
- Omnisend, Mailchimp and Brevo
Paste an API key. Shoppers who tick the consent box are subscribed in Omnisend, with their answers as custom properties and tags, added to the Mailchimp audience you pick, tagged with their answers, or added to the Brevo list you pick, with their answers as contact attributes.
- Shopify customers and Flow
Turn it on and each lead becomes a customer in your store, with the answers as tags and email marketing consent as the shopper gave it. Each lead also starts the Mica quiz completed trigger in Shopify Flow.
- mica:budget:under-30
- Mica quiz completed
- Webhook
Each finished quiz is sent as signed JSON to your URL, for Zapier, Make, HubSpot or your own server.
- Google Analytics and Meta Pixel
When those tools are on your store and the shopper allows them, Mica sends quiz start, answer, lead and completion events. The email is never sent.
- Leads and CSV export
See every lead in the app and download them as a CSV, with one column for each question’s answer.
- Privacy requests
Mica records Shopify customer data requests for you to export, deletes a shopper’s data when Shopify asks, and deletes personal data after 24 months.
See what each answer earns
Mica follows each shopper from the first question to the order, so you can see which answers lead to sales.
- Funnel
Views, starts, completions, leads and product clicks for the last 30 days, with the drop-off on each question.
- Revenue by answer
Mica matches paid orders to quiz takers by their session or email, then shows attributed revenue, orders, average order value and revenue per lead, split by answer.
- A/B tests
Test unpublished changes against the live quiz. Half of your shoppers see each version, and each shopper keeps seeing the same one. Mica compares leads per shopper, orders and revenue, and names a winner at 95% confidence.
- Mica runs the tests
Turn it on and Mica reads the quiz's numbers, finds the question or screen that loses the most shoppers, writes one change and tests it. The winner goes live. After 21 days with no winner, the live version stays. Mica does not change discounts or prices.
- Ask MicaEpic plan
Ask a question about your results in plain words and get a chart built from your quiz totals. No shopper’s personal data goes into it.
Coming soon
These features are not in the app yet, and no plan charges for them.
- Coming soon
Attentive and Postscript
Send phone numbers with SMS consent to Attentive and Postscript.
Start turning browsers
into buyers
Install Mica, generate your quiz from your catalog, and go live today.
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